EST. 2021 · NEW YORK CITY
We exist for
one reason.
The most important moment of your relationship deserves more than a crossed-fingers hope that it goes well.
OUR STORY
Born from a photographer's eye.
Built around a moment.
Proposals of New York is the brainchild of New York-based lifestyle photographer AJ Tolentino. What started as a passion for documentary storytelling — shoots with purpose, images with meaning — grew into something bigger: a full-service proposal concierge built around the moment that starts it all.
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We aim to document the magical moments and tell the stories of how couples grew up to the point of the proposal — as they nurture love even further.
700+
PROPOSALS EXECUTED
5 yrs
IN BUSINESS SINCE 2021
NYC
HOMETOWN ADVANTAGE
100%
CUSTOM EVERY TIME
AS HEARD IN
NY EXECUTIVE PODCAST
The person behind
Proposals of New York
AJ Tolentino is an all-around artist and lifestyle photographer who has built his practice around a single idea: shoots that have stories to tell — with a Purpose. Through a diverse portfolio of photography and videography, he became passionate about documenting the stories of real people at life's most meaningful moments.
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That passion led to Proposals of New York — a service designed to bring the same intentionality, craft, and emotional precision to the moment a couple's story truly begins.
OUR BELIEF
We're making proposal
planning normal.
We've seen it all — surprise plans, last-minute pivots, hidden photographers, nervous hands, and that one second when everything changes. And after 700+ proposals, we've come to believe one thing deeply: this moment is too important to leave to chance.
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Hiring a caterer for your wedding is expected. Hiring a photographer for your wedding is expected. But hiring someone to plan the actual proposal — the moment that starts it all — is still seen as unusual. We think that's backwards.
Your proposal isn't just a question. It's the first page of your story together. It deserves the same care, intention, and professional support as everything that follows.
This moment is too important to hope it works out.
CLIENT STORIES
Trusted with
the moment.
For over half a decade, we've helped clients create proposal experiences that feel personal, meaningful, and flawlessly executed.
PONY did such an amazing job, the photos he took were incredible and we will have those moments captured for the rest of our lives.
NICK & BRI